What
A senior AI hire plus rapid downstream backfill is the strongest possible signal of a product direction shift. [source: linkedin.com/in/amangupta]
So what
Shipsy is 3–6 months from shipping an AI route-optimisation module. PingFleet's current "Smart ETA" feature is the closest competitive answer — but it is not packaged or marketed as AI.
Now what
By June 1: publish a public AI roadmap one-pager. By June 30: rename Smart ETA as "AI ETA" with a customer case study.